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Roadside rescue rewarded with high-speed advertising

NASCAR race at Daytona will feature a small decal for a Shattuck tire store after its owner went above and beyond to help a stranded motorist.
by Brianna Bailey Published: February 22, 2013
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“This guy Bryan was a dream — it was the best customer service in the middle of the night,” Segerstrom said.

Segerstrom had a spare tire but no wheel key to access the tire. The blast from the blowout also had cracked the rim on Segerstrom's wheel.

“I've been doing this for 12 or 13 years — usually, I can help people out, but I've never seen somebody have so many problems as this guy,” Purgason said.

The tire shop owner drove back to his shop and took the wheel off his own truck to put onto Segerstrom's disabled vehicle.

Back at Purgason's shop, he let Segerstrom plug in his RV and stay for the night. After a drive to Woodward the next morning for some lug nuts, Segerstrom was back on the road.

In gratitude, Segerstrom offered to place Purgason's tire shop logo on the car.

“I think he thought I was just saying that, but I meant it,” Segerstrom said. “It was how I could say, ‘Thank you.' I was really, really fortunate to be helped that night.”

Both business owners, Purgason and Segerstrom have become friends.

Purgason was in Daytona Beach, Fla., Friday with his 6-year-old daughter, Brooklynn, to meet Richardson and watch the race Saturday.

He still marvels at how answering a late-night call for a flat tire has given him a new friend and some free advertising.

“I did a good job for him, and he paid it forward — it's pretty cool,” Purgason said.

by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the University of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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