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Rockets making James Harden MVP push with 'Groomed for Greatness' promotion

by Erik Horne Published: April 3, 2014
The MVP push is real in Houston. Photo/Erik Horne
The MVP push is real in Houston. Photo/Erik Horne

On Thursday morning, Thunder writer Anthony Slater found a box on his desk at The Oklahoman. The box was postmarked from Houston and it contained this:


The James Harden “Groomed for Greatness” box is presumably a move by the Rockets to give Harden a push for postseason honors. The box comes with a comb, beard balm and beard serum (we don’t know if the serum is legit).

From the inside of the box:

The ideal gift for the gentleman who combines MVP productions with the sort of hale and hearty facial hair that makes men jealous and women swoon. Houston’s hirsute hero has perfected that formula this season, establishing himself as the best two-guard in the NBA while elevating his team to elite status. Gawk in awe at his box score-stuffing numbers. Gaze in wonderment at his mesmerizing beard. James Harden truly is groomed for greatness and deserving of your vote for MVP and First Team All-NBA.

Yes, the bolded words are bolded on the box. Even with a strong campaign like this, Harden is an MVP longshot behind Kevin Durant, LeBron James and even Blake Griffin. First Team All-NBA isn’t out of reach, however.

The Charlotte Bobcats have their own promotional campaign going on for forward Al Jefferson. And later in the day, we received more mail from the Houston Rockets.


by Erik Horne
Online Sports Editor
Erik Horne joined The Oklahoman as a sports web editor/producer in September 2013, following a five-year stint at The Ardmoreite (Ardmore) – first as a sports writer, then sports editor. At The Ardmoreite, Horne reported on everything from prep...
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