SandRidge Energy unveiled a new logo Friday as it celebrated its fifth anniversary with a companywide meeting of its employees.
Chief Executive Officer Tom Ward said the new logo with its tagline of “the power of us” represents the company's transformation from a smaller operation that specialized in natural gas production to one that focuses on oil.
“We are a much stronger company than we ever have been, and our new branding reflects that,” Ward said.
“During the rebranding process, numerous employees were interviewed and we were impressed by the consistent emphasis they placed on teamwork,” he said.
The new branding was overseen by Beckie Manley, president and creative director of Georgia-based Joseph David Advertising.
“They allowed us to do a brand emersion process,” Manley said. “Early on in the relationship, we put together a team of writers, researchers, designers. And we spent some time together – the CEO, employees, people who work at the desk to recruitment. We spent a week talking to people … and we asked, ‘What is it about SandRidge that you love? What is special about the company, about Oklahoma City, and what experiences have you had since you started working here?'
Manley visited nonprofits helped by the company and its employees, attended a Thunder game and visited the Oklahoma City National Memorial. Manley said the message she heard was the workforce was 100 percent committed to their company and the community.
“They're all in,” she said.
Ward believes the design of SandRidge Commons, reflects the new logo and motto — “the power of us.”
“From our shift to an oil company to our work with nonprofits committed to improving the lives of children to assisting in downtown Oklahoma City's renaissance, our employees recognize that our strength, success and contributions are directly related to our unified efforts — the power of us.”
We are a much stronger company than we ever have been, and our new branding reflects that.”