VENICE BEACH, Calif. - Sapphire. You're going to be hearing that word a lot in the next few weeks.
Apple is expected to introduce a new iPhone in September with a new, tougher sapphire display.
Tim Bajarin, an independent analyst with Creative Strategies, says sapphire is very expensive to produce, and will add $100 to the cost of the new iPhone. He believes Apple will offer it as a step-up upgrade for folks who want a stronger, more scratch-resistant screen. The iPhone with its current Gorilla Glass screen will continue to be offered at the same price, he says.