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Sara Sara Cupcakes tops success with prime time showing

Oklahoma's Sara Sara Cupcakes and Green Goodies take turns on Food Network's “Cupcake Wars.”
by Dave Cathey Modified: June 12, 2013 at 11:30 am •  Published: June 12, 2013

Within a year, Toni had kept her promise and lured Smith, her cousin, into the family operation. Smith was just getting back from a stint in Chicago. Since his return, he opened the Pachinko Parlor, tends the stove at West, and created the more than 25 cupcakes at Sara Sara.

“We do jumbo-sized cupcakes,” Smith said. “We have daily specials beyond our regular menu, we do $2 Tuesdays and we use only butter in our recipes — no oils or syrups.”

For the “Cupcake Wars” appearance, Smith tapped Avery Cannon as his assistant. Cannon, along with Rachel Cope, will soon open a pizza concept called Empire Slice House in the Plaza District.

Together, they took on the challenge, which Smith admitted was extremely difficult logistically. Smith couldn't talk episode details, but did say it was as difficult as it appeared — maybe even more difficult.

“It was intense,” he said. “Things get pretty crazy on the set.”

The show airs at 7 p.m. June 23 on Food Network. If you want to watch with a complement of Sara Sara Cupcakes, there are locations at 9 NW 9 St., 17 E. 5 St. in Edmond and in Penn Square Mall. The Edmond store is open 9 a.m. to 9 p.m. Tuesdays through Saturdays. The 9th Street store is open 9 a.m. to 9 p.m. Mondays through Saturdays and noon to 6 p.m. Sundays. The mall location keeps mall hours and closes at 6:30 p.m. on Sundays.

by Dave Cathey
Food Editor
The Oklahoman's food editor, Dave Cathey, keeps his eye on culinary arts and serves up news and reviews from Oklahoma’s booming food scene.
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