For more than 100 years, Ford Motor Co. has celebrated the hardworking values and independent spirit of cowboys and cowgirls everywhere. This Saturday, July 27, on the National Day of the Cowboy, we tip a hat to these men and women who often brave the harsh environment to guard the legacy of the American cowboy.
Ask anyone at the National Day of the Cowboy (www.nationaldayofthecowboy.com) organization to recite the Cowboy Code of Conduct, and they'll gladly provide you with the following tenets: Live each day with honesty and courage. Take pride in your work. Always do your best, stay curious, study hard and learn all you can. Do what has to be done and finish what you start. Be tough but fair and when you make a promise, keep it. Be clean in thought, word, deed and dress. Practice tolerance and understanding of others. Stand up for what's right. Be an excellent steward of the land and its animals.
Ford knows that many Americans share these values. This “cowboy way” has inspired generations of artisans, songwriters, designers and automakers like us. The F-150 wouldn't be the best-selling pickup truck in America for 36 years if it weren't for Oklahomans.
We're honored to be a part of this rich cowboy heritage. Here's to you, cowboys and cowgirls, for inspiring all of us to “Go Further!” in our jobs and in our communities.
Craig Billingsley, Lawton
Billingsley is chairman of Oklahoma Ford Dealers and owner of dealerships in Ardmore, Duncan and Lawton.