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Say cheese ... you're being recruited!

Study shows pictured LinkedIn profiles preferred over photo-less ones.
by Paula Burkes Published: February 3, 2013

Never mind the adage “a picture is worth a thousand words.” A picture can make the difference in landing a job, according to a recent workplace study at Ramapo College of New Jersey.

Among profiles on LinkedIn professional networking site, some 100 working adults across all industries each were shown two profiles, one with a picture and one without, and asked to choose which candidate they preferred.

With all skills and experience being equal, people who posted pictures, even unattractive ones, were perceived as more favorable and more qualified than those without photographs, researchers found.

“The biggest takeaway is to put your best face forward — and use a picture,” said Nicholas Salter, assistant professor of psychology, on a telephone interview with The Oklahoman on Tuesday.

Salter said profiles with attractive photos weren't compared with profiles with unattractive photos because it's already well-documented people perceive attractive people as more intelligent, confident and successful than unattractive people, though there's really no difference, he said.

Salter's study was prompted by his co-investigator who works at a staffing firm where recruiters, he said, often gather as much information online as possible before they even call applicants for interviews.

Oklahoma City human resources expert Gayla Sherry discourages employers and recruiters from consulting social media sites before traditional screening methods. Those who look at social profiles beforehand, she said, risk potential discrimination lawsuits from applicants who could claim they weren't hired because of their race, gender, age and, possibly, national origin, religion or disability, which are all protected under Title VII of the Civil Rights Act of 1964.

“By looking at this information after the interview, there is less risk of appearing to be discriminating,” Sherry said.

It's for that reason that Beth Adele, director of career services at the University of Central Oklahoma, tells students not to put photos on their resumes. “Many recruiters and human resources professionals have told me they immediately trash them, without even looking at them, for fear that someone could say they discriminated based on looks,” Adele said.

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by Paula Burkes
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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