But it's what lines the north side of the facility that keeps fans locking by the thousands to the Mosho each week before, during and after the game.
Fifty yards of the unhealthiest food money can buy and 50 yards of the Duck fans' favorite beer.
Beer isn't allowed inside Autzen Stadium, but fans can leave at halftime, head back to the Mosho and refuel while the band is still playing. Oregon Guest Services estimates the facility sells more than $90,000 in alcohol each week.
"About eight or nine years ago, the university was looking at this facility and thinking, 'Well, we have the building, why not use it on Saturday,' " said Oregon Guest Services' Dave Densmore. "Odd as it sounds, we don't have as many problems with drunken fans this way."
Now that's getting your money's worth.
By Blake Jackson