'Science of Rock 'n' Roll' exhibit in Oklahoma City explores music technology

“The Science of Rock ’n Roll,” a traveling exhibition, closes Sunday at Science Museum Oklahoma after a three-month engagement.
by Brandy McDonnell Published: April 28, 2014

From the design of the eight-track tape to the development of file-sharing technology, rock ’n’ roll has come a long way, baby.

The traveling exhibition “The Science of Rock ’n’ Roll” uses technology in the form of hands-on, interactive stations to let visitors experience how technology has changed popular music.

“We profile a lot of technology that has come up from the ’50s to the ’60s and ’70s and ’80s. And our move, essentially, from analog — you know, beating on a drum — to digital and all the new sounds and all the new exciting things that music was able to create is sort of the whole crux of the exhibition,” said Bryan J. Reinblatt, managing director of Elevation Productions, which produces exhibitions for museums and science centers.

“You know, (it’s) how we’ve gone from literally burning thousands of copies of wax cylinders, where an individual artist has to repeat the performance so they can record them one at a time, to now literally 6, 7 million songs in your pocket. An artist today can record a song in their basement with a few hundred dollars worth of technology and distribute that through the world.”

“The Science of Rock ’n’ Roll” closes Sunday at Science Museum Oklahoma after a three-month engagement.

Making music

“It’s one of these exhibitions where you could spend 20 minutes here or you could spend five hours here if you really want to absorb all the content,” Reinblatt said. “We really want to bring in this big, fun, sort of bright stuff.”

The showstoppers of the 10,250 square feet of rock ’n’ roll in the exhibit are stations where people can try their hand at electric guitars, keyboards and drums.

Aspiring singers can step into vocal booths and wail away, while spectators (including parents and pals) can peer through portholes or punch a button to listen in, and aspiring producers and engineers can try out mixing stations where fans can tinker with David Bowie’s epic “Space Oddity.”

Admirers of Bjork can try the Reactables composition stations the Icelandic superstar and other electronic musicians sometimes play on stage. By placing blocks called tangibles on the table’s interactive screen and interfacing with the display, aspiring composers can manipulate rhythms and riffs, hooks and harmonies to create their own songs.

Sharing sounds

While museums often discourage patrons from photographing and taking video of their experiences, Reinblatt said visitors are urged to record and share their “Science of Rock” experiences.

“Our sort of knowledge of the kids today was if you don’t record it, and you don’t share it on social media, it never happened. And we wanted to give families and kids and all sorts of people an opportunity the share their experiences at the exhibition. So we developed this Backstage Pass concept, which really separates us from other ... traveling exhibitions that, frankly, tend to stay away from technology because they’re a little afraid that things might not work, things break down. We embrace it,” Reinblatt said.

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by Brandy McDonnell
Entertainment Reporter
Brandy McDonnell, also known by her initials BAM, writes stories and reviews on movies, music, the arts and other aspects of entertainment. She is NewsOK’s top blogger: Her 4-year-old entertainment news blog, BAM’s Blog, has notched more than 1...
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ON EXHIBIT

‘The Science of Rock ‘n’ Roll’

When: Through Sunday.

Where: Science Museum Oklahoma, 2100 NE 52.

Tickets: $17.95 for ages 13-64 and $14.95 for ages 3-12 and 65 and older. Includes general admission to the museum. A special rate is available for school groups.

Information: www.sciencemuseumok.com or http://scienceofrock.com.

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