Share “Science-themed girls' clothing line...”

Deseret Digital Media NewsOK publishes content from Deseret Digital Media, which has a network of websites that includes, and

Science-themed girls' clothing line inspired by mom fighting gender stereotypes

Science for boys, sequins for girls. A mother frustrated by gender stereotyping in a popular retailer's catalog took to the company's Facebook page to voice her concerns. The result was pretty out of this world.
Jessica Ivins, KSL Modified: August 7, 2014 at 11:33 am •  Published: August 11, 2014

DODGEVILLE, Wisconsin — A popular retailer unveiled a new T-shirt line this week inspired by a New Jersey mother who wasn’t afraid to challenge gender stereotypes in children’s clothing.

Lisa Ryder’s 9-year-old daughter is crazy about science. Her passions range from oceanography to outer space, and she dreams of someday becoming an astronaut, her mother says.

Last month, Ryder and her daughter were browsing a Lands’ End catalog when they came across what her daughter quickly deemed “the coolest shirt ever” – a “NASA Crew” design in the boys’ section, according to TODAY Moms. Other options included “realistic” prints of planets, the solar system, sharks and dinosaurs — the stuff this girl’s dreams are made of.

The pair quickly poured through the pages to find a similar line in girls’ sizes, but were lost in a sea of sparkles, rhinestones, princesses and puppies. Science, it seemed, had no place in this section of the catalog.

These options didn’t quite cut it for a girl who “has read more books on sharks than I ever knew existed and follows NASA news,” Ryder said.

Frustrated and disappointed, Ryder took to the Lands’ End Facebook page, asking Lands’ End corporate to put an end to gender stereotyping in its products.

“My daughter was very confused,” she wrote. “Lots of her friends that are girls love science, too. Why were there no cool science shirts for girls?”

Ryder noted the company’s use of the word “mighty” to describe clothing meant for boys, while girls’ tees are marketed as “adorable” — unacceptable for the year 2014.

“Simply buying my daughter one of your 'boy shirts' is not the answer because it perpetuates the idea that science is a boy thing that she happens to be participating in,” she wrote. “My daughter is mighty and she loves science. Until you recognize that it’s not only boys that can fit that description, I’m afraid our family will no longer be shopping in your stores.”

Continue reading this story on the...


  1. 1
    Report: Williams Cos. investors file class action suit over ETE sale
  2. 2
    Undercover investigation into Tulsa house believed to be site of prostitution, drugs leads to two...
  3. 3
    Pioneer Woman Ree Drummond juggles new cookbook, cookware, show
  4. 4
    Oklahoma 8th-grader hit in crosswalk
  5. 5
    Student sent home from Edmond school after discovery of 'hit list'
+ show more


× Trending life Article