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SC's now-$18B tourism industry gears up for season

Published on NewsOK Modified: February 9, 2014 at 1:09 pm •  Published: February 9, 2014

COLUMBIA, S.C. (AP) — Tourism, which now pumps about $18 billion into the South Carolina economy, has recovered from the Great Recession and has been setting records in recent seasons. And the director of the state Department of Parks, Recreation and Tourism, Duane Parrish, says the trend should continue in 2014.

"I think it will be a great year for South Carolina," he told The Associated Press.

On Monday the Governor's Conference on Tourism and Travel gets underway on Hilton Head Island. Later the week brings the Southeastern Wildlife Exposition in Charleston, the Myrtle Beach Marathon and other events as the season gears up.

Parrish said key tourism indicators including revenue per available lodging room, admissions tax revenues and state park revenues all set records in 2013. "I expect '14 to exceed '13 for a number of reasons," he said.

First gas prices are relatively low — below $3 a gallon in some places in the state. "I would expect prices to remain stable I have even heard talk of them coming down in some places," he said. That's important because 80 percent of the visitors drive to South Carolina.

"Secondly, albeit it slow, the economy is improving and people are feeling a little bit better about traveling," Parrish added.

Parrish added a new trend is that people, tied to work all the time with smartphones and tablets, are now finding the need to get away completely. He says the cabins at Oconee State Park, with no TV, cell service or internet connections, are among the most popular in the state park system.

One topic of discussion at the Governor's Conference will be the state ad campaign to encourage tourists to less-visited areas in the state. The $2.5 million campaign touting "Undiscovered South Carolina" is designed to boost tourism in smaller towns such as Conway, with its river walk and historic district.

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