"That's the kind of money we like spent — other people's money," he said.
State Tourism Secretary Jim Hagen said another report shows the state's marketing efforts are successful in attracting visitors and generating economic activity. For every dollar the Tourism Department spends advertising the state as a vacation destination, South Dakota receives $5 in tax revenue, he said.
South Dakota has focused recent marketing efforts to attract visitors from Kansas City and Des Moines, Iowa, Hagen said. The Tourism Department plans to begin advertising in the Chicago areas in the next few years, he said.
"We have a lot of room to grow," Hagen said.