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Sealed with a kiss: Target brings boutique collections to its department stores

The Shops at Target this season will feature a collection from the owners of the SoHo boutique Kirna Zabete. The Kirna Zabete at Target collection features nearly 100 pieces that embrace unexpected pairings of color, texture and pattern.
by Heather Warlick Published: August 27, 2012

The Target collection mimics the partners' attitude for their brick and mortar location in its sass and versatility.

“The style of the boutique is to be able to dress in many different moods. Maybe one day you want to be girlie in a roses hot pink dress ... or maybe you want to be more rocker chick,” Buccini said.

Distinctive touches

Featuring nearly 100 pieces, the urban-chic Kirna Zabete at Target collection has some distinct hallmarks: signature colors of pink, red and teal, boldly colored graphic dresses and coats, lots of layering, busy tights and signature splashes of red and pink. And most of the line is sealed with a kiss: Puckered lips are a design element that ties together the collection.

“We love mixing prints and pattern and colors,” Buccini said during a video/photo shoot for the Kirna Zabete for Target Lookbook. “We added a bunch of red accessories because red is our favorite color. And we love red lips to tie it all in.”

In some ways, the Target collection throws all fashion rules out the window, reviving the boyfriend jacket, faux leather pants, lace and graphic textured tights and the drawstring jumpsuit.

“We love fashion — beginners, intermediate and advanced. If you know nothing about fashion, can't pronounce Kirna Zabete or Balenciaga, we welcome you with open arms,” Easley said. “We would love to dress you as well as the most seasoned fashion editor and every(one) in between.”

by Heather Warlick
Life & Style Editor
Since graduating from University of Central Oklahoma with a Bachelor's Degree in Journalism, Staff Writer Heather Warlick has written stories for The Oklahoman's Life section. Her beats have included science, health, home and garden, family,...
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