BIRMINGHAM, Ala. (AP) — All 14 Southeastern Conference members have taken steps to improve the fan experience at league football stadiums, the league said.
The changes resulted from recommendations made by a working group approved by SEC athletic directors in June 2012 to review attendance trends with some fans choosing to watch at home on flat-screen TVs.
The league said 57 of 100 games played at SEC venues in 2013, including the SEC championship game, were filled to capacity. Average attendance climbed more than a 1,000 to 75,674 last season.
"Our institutions have made it a priority to engage their fans in a way that will enhance their in-game enjoyment and satisfaction," SEC Commissioner Mike Slive said. "I salute our schools for being bold in addressing the fan experience and recognizing that increased attention to fans is critical to the continued success of our league."
The league conducted fan research through the 2013-14 athletic year in football, men's and women's basketball, baseball and softball. The study showed that the areas of most concern to fans are availability of concessions and restroom conditions.
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