And these outfits aren't just for game day. There are fitted blazers, burn-out T-shirts and earrings.
In her ad, Williams — who is not only a fan but also a limited partner in the Miami Dolphins — wears her colors in a graphic T-shirt paired with a dressy little black jacket. The image makes its debut in September magazines.
"Forty-five percent of fans are female and that continues to grow," says Tracey Bleczinski, vice president of NFL consumer products. "We do have something for everyone, and this campaign aims to communicate that if you are living and wearing football, you can do it every day, year-round."
After the photo shoot, Olympic swimmer and TV host Summer Sanders wore her outfit home, Bleczinski says, and that's just what the NFL wanted.