Fashion Matters


Shelter Island, Bond No. 9's new beach-centric scent

Linda Miller Modified: May 5, 2014 at 9:30 am •  Published: May 5, 2014
Bond No. 9 Shelter Island
Bond No. 9 Shelter Island

It’s nearly summer, so that means a new New York beach-centric scent from Bond No. 9.

As in the past, the brand found inspiration from the East End — those two spits of precious, all but priceless land and shoreline which literally jut out from the easternmost end of Long Island into the North Atlantic. Also referred to as the North and South Forks, this is the fabled, sought-after terrain where untold numbers of Manhattan denizens choose to occasionally (and amazingly) relax on July and August weekends.

Bond No. 9 already has featured the ultra-stylish, see-and-be-seen Hamptons; the still somewhat funky former fishing outpost of Montauk; and the quaint village of Sag Harbor, which retains its old-fashioned charm.

Shelter Island, 27 square miles located sandwiched between the North and South Forks, complete with a sizable nature preserve, meandering creeks, wandering deer, and Queen Anne and Colonial Revival mansions, is the summer ’14 beach scent, on counters Memorial Day.

It is sparkling-clean and decidedly unisex with algae extract, a savory and energizing nautical note.

With the bottle design, shipshape simplicity is served. One side of the Bond No. 9 bottle displays jaunty deep blue and white stripes. (How often do you see stripes in perfume bottle decor? How about hardly ever?) Turn the bottle over, and, the design reverses to pristine all-white.

Price: 100ml, $260; 50ml, $195

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