Sunshine Campbell, a partner in the business, was a new Los Angeles transplant when she approached Ninth Street developer Steve Mason about the possibility of opening up a modern decor and gift shop in a shipping container next to S&B Burger Joint.
Campbell said she came up with the idea based on her work as a brand specialist with Dwell Magazine.
“I knew I wanted to be in that general area,” Campbell said. “I approached Steve Mason. I knew he didn't have anything available. But I also knew he had that little plot of land just sitting, just dirt, and it was ugly.”
Mason now marvels at that same spot, which is the most photographed attraction along the strip.
The shipping containers drew unanimous praise from the Downtown Design Review Committee. At the same meeting, the committee also approved the use of a shipping container as part of a MidTown Mutts Dog Park that will be built at Park Place and Hudson Avenue.
“This may be the wave of the future,” Assistant City Planner Scottye Montgomery said. “We're going to get more container structures.”
Campbell agrees that as such developments are proven successful, more vacant lots will be eyed for interim conversion into shops, restaurants and offices.
“It's a low and impactful way to start a business,” Campbell said. “Modern design is not a huge thing here yet, but I think it will be. It's big in Los Angeles, New York and Chicago. I feel like every city is eventually going to go more modern and more sustainable. And that's the concept with these containers.”