Holiday sales up, but fewer people in stores

Published on NewsOK Modified: January 8, 2014 at 12:28 pm •  Published: January 8, 2014
Advertisement
;

NEW YORK (AP) — Window shopping is taking on a new meaning for many Americans.

The latest sales data from the holiday season shows that U.S. shoppers increasingly prefer to research clothes, TVs and shoes online, or "virtual window shop," before heading to stores.

ShopperTrak, which tracks data at 40,000 stores in the U.S., said on Tuesday that sales for in November and December rose 2.7 percent to $265.9 billion. That was better than the 2.4 percent growth the data tracker expected for the season.

Sales may have grown, but there were fewer people in stores. In fact, the number of store visits shoppers made during the holiday season dropped 14.6 percent to 17.6 billion.

The data signals a continued shift in how Americans are shopping. Analysts say if shoppers are doing most of their research before they get to stores, they will be less likely to browse the racks and shelves once they're in stores. And ultimately, that could change how stores market to shoppers.

C. Britt Beemer, chairman of America's Research Group, a consumer research company, said shoppers came into stores during the holiday season with a list of specific of things to buy to make sure they wouldn't spend more.

"They did less browsing," he said. "They knew exactly what they wanted to buy."

Andrew McSherry, 44, said he certainly shops that way. "I tend to do precision shopping," said McSherry, who lives in Atlanta. "I'm not a browser. I'm a person who figures out what I want and goes to get it."

| |

Advertisement


Trending Now



AROUND THE WEB

  1. 1
    Barresi opposes bill to cut state testing in social studies
  2. 2
    Oklahoma basketball: Guard Je'lon Hornbeak to transfer
  3. 3
    Man re-arrested in Pakistan for cannibalism
  4. 4
    Report: Joe Buck, Greg Norman to lead Fox Sports' golf coverage in 2015
  5. 5
    Opinion: What if the government guaranteed you an income?
+ show more