Some Big 12 teams retain the classic uniform look. The Sooners and Longhorns come immediately to mind.
Others — OSU, Texas Tech, West Virginia, Baylor — have embraced the Oregon style of myriad uniform combinations and trendy fashions.
And Baylor's new neon gold helmet was a show-stealer at Media Days.
Big 12 coaches conduct their news conference with a team helmet nearby.
“Well, there's two shiny things up here, that helmet and my head,” Baylor coach Art Briles said.
But Briles didn't apologize for the helmet that caused people to avert their eyes, lest they be stricken blind. He echoed what OSU discovered upon its uniform change for the 2011 season.
“To me, that's what it's all about,” Briles said. “You got style, you got attitude, you got effort. You have an image, and our image is we're going to play fast, we're going to be fearless, and we're not going to worry about what other people think because we know who we are and we know what we're going to do.
“So the new uniforms and all that stuff, it's tied in with presenting the image that we are at Baylor, and that's being really good football players, really good students, at a really good university.”
The message is clear. Traditionalists like OU and Texas are fast becoming the minority.
Still, another Big 12 show-stealer didn't totally endorse the gold helmet.
Said The Mountaineer, West Virginia's mascot, “It needs a coonskin cap.”