Sign of the times: Super Bowl ads safer and staid

The A-list advertisers who aired commercial spots during Sunday’s Super Bowl game steered clear of controversy while trying to appeal to weary consumers with iconic American images and family-centered topics.
By MAE ANDERSON Modified: February 4, 2014 at 2:03 pm •  Published: February 4, 2014
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NEW YORK — As Super Bowl ads go, so goes America.

The A-list advertisers who aired commercial spots during Sunday’s big game steered clear of controversy while trying to appeal to weary consumers with iconic American images and family-centered topics. Those safe themes were evident in many of the ads, from Toyota’s Highlander ad featuring singing Muppets to Chrysler’s two-minute Bob Dylan spot focused on American engineering, and Bud Light’s ad which showed Arnold Schwarzenegger playing “tiny tennis.”

Super Bowl ads can be...

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