Share “Sign of the times: Super Bowl ads safer...”

Sign of the times: Super Bowl ads safer and staid

The A-list advertisers who aired commercial spots during Sunday’s Super Bowl game steered clear of controversy while trying to appeal to weary consumers with iconic American images and family-centered topics.
By MAE ANDERSON Modified: February 4, 2014 at 2:03 pm •  Published: February 4, 2014
Advertisement

NEW YORK — As Super Bowl ads go, so goes America.

The A-list advertisers who aired commercial spots during Sunday’s big game steered clear of controversy while trying to appeal to weary consumers with iconic American images and family-centered topics. Those safe themes were evident in many of the ads, from Toyota’s Highlander ad featuring singing Muppets to Chrysler’s two-minute Bob Dylan spot focused on American engineering, and Bud Light’s ad which showed Arnold Schwarzenegger playing “tiny tennis.”

Super Bowl ads can be...

Oklahoman subscribers have access to this article. Unlock it below.

What is this? Learn more.
NewsOK.com has disabled the comments for this article.