Small energy companies embrace social media

Energy companies and those that cater to them increasingly are embracing technology and social media to make the oil patch more efficient.
by Adam Wilmoth Published: May 2, 2014
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Energy companies and those that cater to them increasingly are embracing technology and social media to make the oil patch more efficient.

When oil-field equipment breaks down in rural Oklahoma, operators and service companies could lose many thousands of dollars in downtime if they have to hunt throughout the region for replacement parts.

Tulsa-based start-up technology company Equip Advantage executives hope to save companies money — and earn a bit themselves — by connecting people who need parts or services with companies in the area that can meet those needs.

The social app allows operators or other energy companies that need equipment to open the program and find nearby companies that have what they need.

“Anyone looking for equipment or services can log onto our website and find equipment or services close to them in a matter of seconds,” said Kirk Willard, a managing partner at Equip Advantage. “We’re looking to create simplicity to make people’s days easier. These services companies have all this equipment sitting in the yard. If they’re not working, they’re losing money.”

Equip Advantage and other companies like it are building on a trend sweeping throughout the country's oil patch by using technology to transform a century-old industry.

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by Adam Wilmoth
Energy Editor
Adam Wilmoth returned to The Oklahoman as energy editor in 2012 after working for four years in public relations. He previously spent seven years as a business reporter at The Oklahoman, including five years covering the state's energy sector....
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