SAN JOSE, Calif. (AP) — Apple introduced a smaller iPad, as expected, but also updated its full-sized one. It also unveiled new Mac computers, including a 13-inch version of a MacBook Pro with sharper, "Retina" display and an iMac with a new type of storage drive.
With a screen measuring 7.9 inches on the diagonal, the iPad Mini is about two-thirds the size of the regular iPad. It's slightly larger than the 7-inch tablets from Amazon.com Inc. and Google Inc. The regular iPad is 9.7 inches.
Apple has sold more than 100 million iPads since their debut in April 2010. Although Apple dominates the worldwide tablet market with 70 percent of shipments in the second quarter, according to IHS iSuppli, Amazon and Google have been able to make in-roads with the smaller alternatives. A smaller iPad from Apple Inc. could help the company cement its dominance.
The event at the California Theatre came a few days before Microsoft Corp. starts selling a new version of its Windows operating system, one designed to work well on both traditional computers and tablets. Microsoft is also releasing its own tablet, the Surface, on Friday. It will be slightly larger than the full-sized iPad.
Here's a running account of Apple's event, presented in reverse chronological order. All times are PDT. Presenters included Apple CEO Tim Cook and Philip Schiller, the senior vice president for worldwide marketing.
The event wrapped up.
Apple stock declined $16.03, or 2.5 percent, to $618. Shares of Amazon.com Inc., whose Kindle Fire tablets compete with the iPad, fell 28 cents to $233.50.
Advance orders for the iPad Mini and the new full-sized iPad will begin Friday. They will be available for sale Nov. 2.
The $329 price puts the Mini between the 2011 full-sized iPad model at $399 and the 4-inch iPod Touch at $299. By contrast, Amazon.com Inc.'s Kindle Fire starts at $159, and Google Inc.'s Nexus 7 at $199. Both have 7-inch screens.
There's also a version that will be capable of using cellular networks. That will go on sale two weeks later. That's a feature the cheaper, 7-inch tablets don't have.
The new iPad Mini starts at $329, which makes it more expensive than rival, 7-inch products.
The smaller iPad has a 7.9-inch screen, digitally reversed from the full-sized iPad's 9.7 inches.
Schiller said all of the software designed for the original iPad will work on the smaller one, as the display is 1024 by 768 pixels — the same as the original iPad.
The latest, full-sized iPad has a sharper screen at 2048 by 1536 pixels.
After much anticipation, Schiller unveils the iPad Mini.
"You can hold it in one hand," he said. "It's not just a shrunken down iPad. It's an entirely new design."
Apple unveiled a new iPad, but it's a full-sized version — an update to the third-generation device that went on sale in March. It promises a faster processing chip and faster wireless Wi-Fi connectivity.
It will also sport the new connector that Apple unveiled with the new iPhone 5 last month. Apple says the new connector helps the company keep up with modern times, but it also requires consumers to buy new accessories or an adapter.