STILLWATER, Okla. (AP) — Marcus Smart had no intention of avoiding Joel Embiid, Kansas' 7-foot shot blocker.
Even after a first half in which he missed all seven shots, Oklahoma State's star guard remained intent on challenging one of the nation's most intimidating post players.
Smart's strategy worked. He scored 20 of his 21 points in the second half to help the Cowboys defeat the fifth-ranked Jayhawks 72-65 on Saturday night and give a major boost to his team's once-fading NCAA tournament hopes.
Smart made five of seven field goals and eight of 12 free throws in the second half. Embiid committed three fouls in the first 6 minutes of the second half, twice sending Smart to the free throw line. From there, the tone was set.
"I was always taught that you've got to attack the shot blocker," Smart said. "You've got to attack his body and chop him down a little bit. Take his legs from under him and that makes him a little shorter."
Oklahoma State coach Travis Ford knew Smart was capable of turning things around.
"After the game, I told him he's a piece of work," Ford said. "You have to stick with him, because he's going to make plays. He's a competitor. That's what he did. He was huge down the stretch."
Markel Brown scored 21 points and Le'Bryan Nash added 16 for Oklahoma State (19-10, 7-9 Big 12), which overcame a 10-point deficit in the second half. The Cowboys improved to 3-0 since Smart returned from a three-game suspension for shoving a Texas Tech fan.
Andrew Wiggins scored 15 points, Embiid had 13 points and 13 rebounds, and Wayne Selden added 13 points for Kansas (22-7, 13-3), which already had clinched the Big 12 title outright before tipoff because Texas and Iowa State lost earlier.
Kansas coach Bill Self didn't care about the regular-season championship after the game. He was more focused on his team's 22 turnovers and 23 personal fouls.
"To me, we missed our opportunity to celebrate," he said.
Self was concerned with how his team fell apart late, especially defensively. Oklahoma State shot 64 percent from the field in the second half.
"What's frustrating to me is we had the game where we wanted it and then we didn't make competitive plays down the stretch to give us the best chance to win," he said.
The Oklahoma State student section was filled nearly an hour before the opening tip. The crowd included Oklahoma City Thunder players Kevin Durant and Russell Westbrook and their coach, Scott Brooks.