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Smell this: Bond No. 9's newest scent Hudson Yards

by Linda Miller Modified: April 4, 2014 at 10:10 am •  Published: April 4, 2014
Bond No. 9 is known for scents named after iconic streets and neighborhoods in New York City. Broadway, Park Avenue, Wall Street, Chinatown, Bleecker Street, Madison Square Park, Brooklyn, Central  Park. Just to name a few.

But for spring 2014, the brand has chosen an inspiring location. This time, the focus is on a specific, genuine neighborhood that has yet to exist. It’s Hudson Yards, in what is called Western Midtown. Under construction now, Hudson Yards is being transformed from a gritty parking lot for the trains that feed Pennsylvania Station into an honest-to-goodness future-world. Imagine sleek, slim skyline-altering buildings soaring into westernmost Midtown’s air space.  Imagine ultra-modern apartment buildings, accompanied by a complex of offices, cultural venues, and a luxury hotel, not to mention shops and markets, a self-contained boulevard, a subway station and a ferry terminal.

When construction is completed in a few years, Hudson Yards will surely set the tone and pace for the future of urban landscapes worldwide. That’s looking at the big picture. But this urban work-in-progress has already been an inspiration for Bond No. 9 with an offering that’s all about fresh new beginnings.

Hudson Yards, the scent, is a melange of dewy petals piled upon petals. It starts with lush, attention-grabbing lily of the valley, mingled with fresh and innocent freesia and piquant pink peppercorns. Then it smoothly transits into its middle-range notes: a dewy floral bouquet of peony buds and Bulgarian rose — made even more intoxicating with the addition of wine-like lychee. The enduring base notes – woody-citrusy orange flower, iris absolute, and white musk – serve to keep Hudson Yards afloat.

The bottle had to be out-and-out futuristic – which meant that only one color would do: contemporary, near-neon, iridescent chartreuse. It shimmers too, as the glass surface is laser-etched with an overall network pattern of the Bond No. 9 circular signature token. Held up to the light, it reveals almost lace-like glimmerings of transparency. And around the neck, to remind you of the petal-like composition of the scent, rests a ripening cloth flower blossom, in matching chartreuse.

About Bond No. 9 New York: In business for 10 years, Bond No. 9 is an edgy downtown perfumery, committed to designing artisanal scented evocations of the neighborhoods and streets of New York. Bond No. 9 has a dual mission: To restore artistry to perfumery, and to mark every New York neighborhood with a scent of its own. Each fragrance represents a specific downtown, midtown, or uptown locale or a city-wide sensibility.

Hudson Yards is in store now.  Price: 100ml, $285; 50ml, $200; body silk, $135; candle, $115; liquid silk, $95; refillable pocket spray, $95.


by Linda Miller
Fashion Blogger (Contributor)
Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from...
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