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Smell this: Mankind is Kenneth Cole's new fragrance

Linda Miller Modified: March 14, 2014 at 9:30 am •  Published: March 14, 2014
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Kenneth Cole Introduces Mankind Fragrance.  (PRNewsFoto/Parlux Ltd.)
Kenneth Cole Introduces Mankind Fragrance. (PRNewsFoto/Parlux Ltd.)

Fashion designer Kenneth Cole has launched a new men’s fragrance, Mankind.

A bold aromatic scent, Mankind is touted as celebrating  the evolution of the modern man — confident, connected and ready to take on today’s challenges.

“The Mankind fragrance and concept is designed for the guy who knows what he wants and expresses it daily through his actions, style and overall essence,” the designer said.  “This man is performance driven yet understands the importance of achieving balance in his life, whether in his career, relationships or community.”

The website, http://www.mankindfragrance.com/ is a social hub and playground for men to experience the core essence of the Mankind brand and fragrance. In the spirit of being a modern, “stand-up” guy, men are invited to share their random acts of kindness with real time photos and tweets via #manupformankind. For the early adapters, the 21 Day challenge also incorporates a Google Glass application to photograph and download their daily good deeds.

The collection includes eau de toilette in 3.4 oz., $72; eau de toilette 1.7 oz. $54; eau de toilette 1 oz., $44; hair and body wash, $18; and deodorant, $22.