'Snow White' costume designer launches a collection on HSN, a first for her

"Annie Hall" inspired women to learn how to tie a tie.

"Flashdance" set off a craze for ripped sweat shirts. And "Pulp Fiction" made the classic white shirt a hot fashion item.

But how many people know the names of the costume designers who inspired these film-to-fashion moments?

BOOTH MOORE
Los Angeles Times
Modified: May 29, 2012 at 3:19 pm •  Published: May 29, 2012
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"Annie Hall" inspired women to learn how to tie a tie.

"Flashdance" set off a craze for ripped sweat shirts. And "Pulp Fiction" made the classic white shirt a hot fashion item.

But how many people know the names of the costume designers who inspired these film-to-fashion moments? (For the record, they are Ruth Morley, Michael Kaplan and Betsy Heimann, respectively.)

When it comes to inspiring others, costume designers rarely gain fame or fortune, even when films and TV shows spin off commercial cosmetics and clothing lines based on their work. But that is starting to change. On Wednesday, May 30, HSN will debut the Atwood by Colleen Atwood collection, pegged to the release of the film "Snow White and the Huntsman" on Friday, June 1.

It is the first time the costume designer, a three-time Oscar winner whose credits include "Alice in Wonderland," "Chicago" and "Ed Wood," has designed a fashion collection.

"It's often said that costume designers are a faceless group of people," Atwood said. "But we can contribute to fashion in a way that might be new and different.

"I've always wondered about doing something like this," added Atwood, whose early experience included working in retail, in the Yves Saint Laurent boutique in a Seattle department store. "When I was doing 'Snow White,' I was thinking about it more, because there are so many different kinds of designs in the film that would be fun to spin off. Someone mentioned HSN as an opportunity."

The 12-piece collection launches as part of a 24-hour "Snow White and the Huntsman" shopping event to be held May 30 across all HSN platforms — TV, HSN.com and HSN mobile. The programming will include product offerings inspired by the film from HSN's stable of beauty, jewelry and fashion designers, including Deborah Lippmann, Loree Rodkin and Hutton Wilkinson, along with behind-the-scenes interviews taped on the film's set.

This is the fourth time HSN has collaborated with a film studio on a shopping event tied to a movie release, and the first time the network has collaborated with a costume designer on a collection. Colleen Atwood "imagined this world and what it would look like," said Mindy Grossman, HSN's chief executive. "To take that inspiration to a consumer level, who can do it better?"

The HSN styles, $39 to $169, are much-simplified sportswear versions of the film's resplendent medieval costumes. For example, a bisque-colored smocked gown worn by Evil Queen Ravenna (Charlize Theron) inspired a smocked blouse with angel sleeves and lace trim for HSN, and a long blue dress with puffed sleeves worn by Kristen Stewart (Snow White) was adapted into a hip-length tunic.

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