SOCHI, Russia (AP) — The Olympics are big business for television, and the Sochi Games are feeding a voracious appetite from networks around the world for live sports programming. Some numbers from IOC managing director of television and marketing services:
—464: Channels globally that broadcast Sochi Olympics coverage, nearly double the 240 that broadcast the Vancouver Games.
—102,000: Number of hours that will broadcast, more than any previous Winter Games.
—75: Percentage of Russians who have watched at least 15 minutes of Sochi Games coverage.
—190 million: Number of Chinese that have tuned in for at least 15 minutes.
—500 million: Estimated global audience for the opening ceremony.
— By Jon Krawczynski — Twitter http://twitter.com/APKrawczynski
Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter: http://apne.ws/1c3WMiu