SOCHI SCENE: World tunes in

Published on NewsOK Modified: February 19, 2014 at 3:48 am •  Published: February 19, 2014

SOCHI, Russia (AP) — The Olympics are big business for television, and the Sochi Games are feeding a voracious appetite from networks around the world for live sports programming. Some numbers from IOC managing director of television and marketing services:

—464: Channels globally that broadcast Sochi Olympics coverage, nearly double the 240 that broadcast the Vancouver Games.

—102,000: Number of hours that will broadcast, more than any previous Winter Games.

—75: Percentage of Russians who have watched at least 15 minutes of Sochi Games coverage.

—190 million: Number of Chinese that have tuned in for at least 15 minutes.

—500 million: Estimated global audience for the opening ceremony.

— By Jon Krawczynski — Twitter


Associated Press reporters are filing dispatches about happenings in and around Sochi during the 2014 Winter Games. Follow AP journalists covering the Olympics on Twitter:

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