NBA Finals: League uses social media to take fans courtside during finals in Oklahoma City

Post by post, in an extensive operation, the NBA uses social media like Facebook and Twitter to tell the story of the NBA Finals in Oklahoma City and Miami.

 
BY LILLIE-BETH BRINKMAN | Modified: June 17, 2012 at 12:00 am | Published: June 18, 2012   

The NBA’s Jim Poorten stands on the basketball court of the Chesapeake Arena and uses an iPhone to snap a photo of the action on the court. He runs deep into the arena to connect to Wi-Fi and upload it as quickly as possible to one of the NBA’s official Twitter accounts.

photo - NBA’s Jim Poorten, right, uses his iPhone to take a picture of Oklahoma City’s James Harden before a recent game. Poorten will post it within minutes to one of the NBA’s social media sites like Twitter and Facebook. PHOTO BY NATHANIEL S. BUTLER / NBAE
NBA’s Jim Poorten, right, uses his iPhone to take a picture of Oklahoma City’s James Harden before a recent game. Poorten will post it within minutes to one of the NBA’s social media sites like Twitter and Facebook. PHOTO BY NATHANIEL S. BUTLER / NBAE

Multimedia

Within three minutes, more than 50 people have reposted — “retweeted” — the photo to their own fans as they watch the NBA Finals action between the Miami Heat and Oklahoma City Thunder...
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