“I had a lady tell me, she said, right now with the economy the way it is and these negative nonstop campaign ads on TV, she said she heard about this and it was like a breath of fresh air, it was just so positive that she wanted to do it with her friends,” Coyne said. “Everybody that collects, it seems to do a lot for them, too. It's fun, easy, free, doesn't take a lot of time or effort and they feel good about what they're doing.”
Coyne stressed that people should donate unique socks with a funky pattern, shape or design, not just boring white ones.
“Some of those unique socks become conversation starters with people who come and go there,” he said. “For somebody that normally wouldn't have anything to potentially start up a conversation about … it makes a difference in that way in their lives.”
Some people have started collection boxes already and some don't start until right before Christmas, so there's no time frame, Coyne said.
“If they don't have a local place to distribute them in mind, we can help them with that, but we do like for all of the socks to stay local,” he said. “It's pretty simple. Basically, get a box, decorate it and find a place to put it. It just starts with one box, one person and one location.”