NEW YORK (AP) — Solar panel installer SolarCity is turning to retail investors for cash. The company said Wednesday that it plans to sell securities directly to individuals and others interested in investing in its rooftop solar systems.
The move is a novel way for the San Mateo, Calif., company to finance the enormous cost of installing panels on thousands of roofs — a typical residential system costs $25,000 — while appealing to retail investors who are on the hunt for better rates of return than they can find in savings accounts and government bonds.
The securities will likely be similar to bonds or certificates of deposit. But instead of being backed by SolarCity, they would be backed by hundreds or thousands of contracts with rooftop solar customers. Wall Street has long created such products, called securitizations, which bundle assets such as mortgages or other loans into securities that can then be bought and sold.
Now SolarCity wants to offer its own version through its website.
SolarCity Corp. CEO Lyndon Rive said in an interview that he expects the company will offer several types of products that investors could hold for different lengths of time, or even trade. He expects eventually to raise "billions" of dollars this way.
"We are constantly asked, 'When are you coming to my state?' or 'When are you coming to our country?' People everywhere want to participate in this transformation," says Rive. "With our investment platform, even if we can't put panels on everyone's roof today, we can still give many of them an opportunity to participate in solar's growth."
SolarCity said Wednesday that it has purchased privately held financial technology company Common Assets LLC to provide the investment platform. SolarCity shares rose $2.85 or 4.4 percent, to $68.40 in trading Wednesday afternoon.
SolarCity pays to install and maintain rooftop solar systems for homes or businesses in exchange for monthly payments for the power that the panels produce. The company has raised money to pay for these systems several different ways.
Mostly, SolarCity has turned to big investors, such as Google, Bank of America or U.S. Bancorp, to create large funds that SolarCity has used to finance systems. These deals are set up in a way so that the investing company reaps the renewable energy tax credits generated by the projects. But these deals, called tax-equity deals, are relatively expensive to structure and only a small number of companies appear interested.