Sold on a few essentials for men's grooming

ADAM TSCHORN
Los Angeles Times
Modified: May 29, 2012 at 3:34 pm •  Published: May 29, 2012
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photo - The Art of Shaving Ocean Kelp Shaving Cream, $22 for 5 fluid ounces, available at the Art of Shaving boutiques, better department stores and online at www.theartofshaving.com. (Courtesy www.theartofshaving.com via Los Angeles Times/MCT)
The Art of Shaving Ocean Kelp Shaving Cream, $22 for 5 fluid ounces, available at the Art of Shaving boutiques, better department stores and online at www.theartofshaving.com. (Courtesy www.theartofshaving.com via Los Angeles Times/MCT)
Since Morgan Spurlock is known for fully immersing himself in his movies — famously subsisting on McDonald's menu items for "Super Size Me" and pounding the pavement for every last product placement dollar in "The Greatest Story Ever Sold" — it seemed only appropriate to ask the man behind "Mansome" about his go-to grooming products and tools, most of which happen to come from boutique shaving brand the Art of Shaving, which signed on to sponsor the film's recent West Coast premiere and after-party.

And, just in case there is any question about possible product placement in "Mansome," Spurlock is unequivocal: "No, nobody paid to put anything in the film," he said.

Razor: "What kind of razor do I have? The Gillette Fusion — that's the one with the five-blade cartridge — is my razor of choice. The one I use came from a shaving place in New York City ... it's got a great handle and a replaceable blade."

Fusion Chrome Collection manual razor, $100 at the Art of Shaving boutiques, better department stores including Saks Fifth Avenue and Nordstrom and online at www.theartofshaving.com. Shaving brush:

"One of the things that changed as a result of making the movie is that some time in the last year and a half I bought a shaving brush. At first I thought it was kind of old-timey and I didn't know why I'd need to use one, but from the minute I started to use a brush to apply shaving cream I haven't gone back."

Fine Badger Brush in black, $110, available at the Art of Shaving boutiques, better department stores and online at www.



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