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Soma introduces Breathe Beautifully bra collection

Linda Miller Modified: March 21, 2014 at 9:50 am •  Published: March 21, 2014
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Soma.  (PRNewsFoto/Soma Intimates)
Soma. (PRNewsFoto/Soma Intimates)
It seems like I’ve posted a lot lately about new bra collections and styles. Here’s another.

Soma has launched its new Breathe Beautifully Bra Collection, with breakthrough airflow technology that breathes and supports. These bras are engineered to provide support and concealment while being breathable and wickable.

“These bras keep you beautifully cool! After years of extensive customer research, I am thrilled to introduce this innovative and supportive bra collection. I know it will change women’s lives for the beautiful,” says Laurie Van Brunt, Soma president.

Highlights of the Breathe Beautifully Collection include:

  • Breathable contour underwire cups with airflow technology
  • 56% more airflow
  • Breathable and wickable with exclusive no show concealment
  • Retails for $50
  • Available in Full Coverage, Sizes 34-36B-DDD; 38C-DDD; 40C-DD
  • Available in Demi, Sizes 32-36A-DD; 38B-D
  • Nylon/spandex, hand washable
  • Available in ivory, light nude, soft tan, black, pale jade and lakeshore

 Soma Intimates has a store at The Outlet Shoppes at Oklahoma City and one is expected to open this month at Penn Square Mall.

 

 

 



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