Oklahoma football: Some things are better left unchanged, even pregame video

Across the nation, the start of football season marks so many new things: new schedule, new season, new faces.

As for a new entrance video? Not in Norman. There's Only One Oklahoma.

Entrance videos have come a long way at OU since 2000, when it originally started with the score of “The Final Game,” a song best known for being played in the movie Rudy. But since 2005, OU has stuck with the same four words: “There's Only One Oklahoma.”

The craze for entrance videos leaves athletics departments' multimedia production and marketing teams hitting their creative buttons to produce a new-themed, heart-pounding, energy-juiced video to fans each year. Oklahoma, however, found its one theme in 2005, and it's sticking to it.

That one phrase can be defined by one word — tradition — but explained by so many. Former Sooners defensive tackle Dusty Dvoracek said that tradition is what sets Oklahoma apart from so many other programs.

“People come here so they can play where Lee Roy Selmon or Tommie Harris or Teddy Lehman or the Boz or Rocky Calmus played,” Dvoracek said. “QBs come here to be like Jason White and Sam Bradford, running backs come here to be like Adrian Peterson, Billy Sims, Steve Owens and Billy Vessels, and at the same time, OU fans love the constant remembrance.

“You're appeasing your fans. You're reminding your players about all the great, rich tradition and history.”

The Sooners' first entrance video, in 2000, was developed by OU Athletics and Visual Image, a production company. Now, the videos are produced in house by the athletic department's multimedia team, Sooner Vision.

They've had the Selmon brothers saying, “There's only one Dusty Dvoracek,” which Dvoracek called an honor. And OU coach Bob Stoops gets to hear the famed Barry Switzer say, “There's only one Bob Stoops.”