Sonic campaign keeps new market booming

 
BY JENNIFER PALMER
Published: March 11, 2010

Whether it’s roller skating carhops or two funny guys in a car, recent Sonic drive-in commercials aren’t just good, they’re "Sonic good.”

Oklahoma ’s own Sonic Corp. , based in Bricktown , capitalizes on its uniqueness through television ads, in recent years exposing the nation to the drive-in experience.

Because of the ads, brand recognition increased when the company opened...


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