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Sonic mystery slush flavor available for one day only

Sonic Drive-In’s Mystery Disappearing Slush will be available in Sonics around the nation, including those in Oklahoma, for only one day.
by Brianna Bailey Published: August 21, 2014
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One and done is the idea behind Sonic Drive-In’s Mystery Disappearing Slush.

Customers will be able to order the mystery slush flavor Thursday only at Sonic Drive-Ins nationwide, but will be able to find out what the flavor is only when they order.

Sonic is promoting the flavor in a series of quixotic YouTube videos, animated gifs and messages on Twitter, Snapchat and Facebook.

The idea came from the mobile photo messaging app Snapchat, where users’ photos and messages disappear after they are received, said Todd Smith, Sonic’s chief marketing officer.

“We thought it would be fun to do a promotion that would literally disappear, like on Snapchat, for that younger millennial crowd to respond to because it’s really tailor-made for them,” he said.

Sonic Social media

One YouTube video to promote the mystery slush includes an animated, younger, hipper version of Sonic’s popular “Two Guys” featured in the brand’s television spots. The two guys pose a series of bizarre theories on where Sonic gets its slush flavors, including a “trinicorn” — like a unicorn, but with three horns— that chops fruit with its horns and “mlaciers” — glaciers on Mars.

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by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the Univerisity of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
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We thought it would be fun to do a promotion that would literally disappear, like on Snapchat, for that younger millennial crowd to respond to because it’s really tailor-made for them.”

Todd Smith,
Sonic’s chief marketing officer

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