Sonic targets smaller communities in Texas and Oklahoma

Looking for ways to expand it its core markets of Texas and Oklahoma, Sonic is increasingly looking at small, rural communities for new franchise growth.
by Brianna Bailey Modified: June 27, 2013 at 4:00 pm •  Published: June 26, 2013
Advertisement
;

At first, Sonic's corporate office was skeptical that there would be enough business to support a drive-in on the main drag in Shattuck, a community of about 1,400 people in Ellis County, but Girton persuaded the company, he said.

“This town is really a hub for all of the little communities surrounding it,” said Girton, who grew up in the area around Shattuck.

Business at the 18-stall Sonic in Shattuck is bolstered by workers from the booming oil and gas sector in Western Oklahoma, as well as the area hospital, Girton said.

When deciding whether there will be enough traffic in an area to support a new Sonic location, the company looks not just at population, but also at the bigger picture of what is going on in the local economy and the traffic passing through the area.

“We try to look at the key driver of the area,” Gallagher said. “We look at each town on its merits and its vibrancy.”

by Brianna Bailey
Business Writer
Brianna Bailey has lived in Idaho, Germany and Southern California, but Oklahoma is her adopted home. She has a bachelor's degree in Journalism from the Univerisity of Oklahoma and has worked at several newspapers in Oklahoma and Southern...
+ show more


Trending Now


AROUND THE WEB

  1. 1
    Florida State's Chris Casher won't play against Oklahoma State
  2. 2
    Michael Sam, NFL's first openly gay player, cut by St. Louis Rams
  3. 3
    State Department taps Texas lawyer to serve as ‘America’s ambassador to Muslims’
  4. 4
    Local authorities say they're unlikely to use armored vehicles should civil unrest occur
  5. 5
    Lee Corso drinks Stone Cold Steve Austin's beer, shoots guns on College GameDay
+ show more