“We thought this approach would serve our fans the best way possible.”
Most of the content will be produced by SoonerVision, which has expanded to a staff of 95 and grown substantially over the past five years.
“We made a substantial investment initially, and then incrementally since to acquire state-of-the-art, high-definition equipment when it was developing in the market place, but at the same time we were changing out the video boards at our various competition venues,” Castiglione said. “We had the thought that this equipment could be used in many more ways than game day.
“Those production facilities have developed over the past four or five years with an eye on this particular day coming.
Jon Heidtke, FOX Sports Southwest's senior vice president and general manager, said the infrastructure OU already had in place made the deal especially attractive.
“When we first took some of our production people up there, they were jealous of the facility versus some of the things that we're doing at FOX Sports Southwest,” Heidtke said, adding that his group was also excited the historical archives at OU's disposal.
“They have a tremendous amount of archival footage going back into the ‘30s and ‘40s and Bud Wilkinson days. The OU fans are really going to enjoy when we bring that to life, but college football fans in general will like taking a walk down memory lane and reliving those great moments of college football past.”
During a teleconference with reporters announcing the new initiative, Castiglione frequently spoke of continued growth.
“We really are talking about doing the best we can getting to people right now, but also with an eye on our vision for the future,” Castiglione said.
“We have the opportunity to grow the number of hours of programming, as we develop the attractive type of programming people will want and our network partner will want.”