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Sooners join nation's 'boomerpreneur' trend

Baby boomers account for 30 percent, or 4.75 million, of all U.S. entrepreneurs.
by Paula Burkes Published: September 9, 2012
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Lori Engel moved here from Charlotte, N.C., nearly six years ago to take an executive human resources position with Dobson Communications. She wasn't on the job but five months, and in her new home in Edmond 12 weeks, when AT&T struck a deal to acquire Dobson, signaling Engel's inevitable displacement.

The same recruiter who placed her in the Dobson job found her other opportunities in Texas and in her home state of Minnesota. But she turned down the former and, in the final round of interviews, pulled her name for the latter.

“It just wasn't in me to make another major move for a company that I wasn't sure wouldn't be bought out again,” Engel, 53, said. Over her long career, she'd moved from South Dakota to Iowa to Nebraska to North Carolina, where she worked most recently for a telecommunications company that was acquired seven weeks after she joined them.

AT&T kept Engel on through March 2008, after which she started her own company, Ultimate HR, which offers outplaced HR services — including handling mergers, workplace investigations and benefit audits — for mainly firms with 50 and fewer workers.

“Even after the economy tanked a few months later, I — with tenacity and networking — managed to make six figures in 2009, and have increased every year after,” she said. Engel estimates she staked $60,000 of her own money to “get started and to cover my mistakes,” which included hiring two workers before she had the clients to support them.

Engel is among the growing ranks of baby boomers who left traditional jobs to start over. According to a March report by the Herndon, Va.-based MBO Partners, boomers account for 30 percent, or 4.75 million, of all U.S. entrepreneurs. What's more, these so-called “boomerpreneurs” are expected to grow by 1.2 million over the next two years, researchers found.

Jean Newell of Orlando, Fla., was on the leading edge of the trend when she in February 2004 successfully pitched a personal utility pouch (the “PUP”) to QVC online shopping network. The $17 purse/personal organizer sold $1.5 million the first 18 months.

A career Realtor, Newell, 65, invented the pouch for herself and her on-the-run co-workers, who carried cellphones, pagers, lock box keys, car keys, business cards and more. She took out a $15,000 home equity loan to make and market the product (despite her QVC contract, banks turned her down for loans), which since has become her livelihood, following Florida's real estate bust. The “boomerpreneur” poster child also has a book in the works and teaches career transitioning seminars for displaced aerospace engineers and others in central Florida.

“I've done better at this than I ever did in real estate, and I was very good in real estate,” said Newell, who believes boomers make natural entrepreneurs. “Even at play, we used our imaginations and whatever resources we had available. We didn't have Barbie doll furniture; we had to take things and make it ourselves.”

Many Oklahoma boomers are tapping their own entrepreneurial spirits.

A 25-year veteran of the telecommunications industry, Jan Laub launched Twin Foods Inc. by happenstance on the heels of her last layoff and a few years after she'd started her own sales consulting business.

Laub, 53, of Tulsa, was frying okra for a 1970s gumbo recipe that called for one cup of bacon drippings.

“I didn't know how much bacon to fry, Googled ‘bacon drippings' and there were 5 million hits, including posts asking: ‘Can't I just buy this?,'” she said.

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by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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Did you know?

According to a March report by the Herndon, Va.-based MBO Partners, 4.75 million baby boomers (Americans born from 1946 to 1964) are self-employed, working 15 or more hours weekly with average annual incomes of $77,000. Of U.S. entrepreneurs, 30 percent are “boomerpreneurs,” 83 percent of whom once held traditional jobs. Fifty-nine percent seek independence, while only 23 percent chose the path due to job loss. Sixty-six percent are college graduates and 53 percent are women. Boomer independents are expected to grow by 1.2 million over the next two years. The Oklahoma Employment Security Commission's latest age-related data on Oklahoma sole proprietors and business owners was compiled in 2007, before the recession and accompanying boom in “boomerpreneurs.” As of July, there were 260,900 Oklahomans ages 55 to 64 in the labor force, including traditional and self-employed workers.

SOURCES: MBO Partners and

the Oklahoma Employment Security Commission

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