NORMAN â€” The first play of Saturday's game, Oklahoma quarterback Landry Jones heaved a play-action pass downfield to Kenny Stills.
The pass, resulting in defensive pass interference, sent Texas Tech an early message.
OU's offense wasn't going to be passive this game.
One week after being shut out three of four quarters, the Sooners showed they still boast enough firepower to score with the Big 12's best offenses.
It's just a matter of putting it all together on the road, too.
Propelled by creative play-calling and a bevy of big plays, the Sooners ran Tech right out of Owen Field, jumping to a 31-point halftime lead, then cruising to the 45-7 victory.
Offensive coordinator Kevin Wilson â€œhad a great game plan for us,â€ said running back DeMarco Murray. â€œHe found out ways to get the ball to us in different ways and put us in great positions to make plays."
Everything Wilson and the Sooner offense was criticized for in last week's loss at Texas A&M, they rectified against Tech.
They established the run. They connected off play-action downfield. They scored on big plays. They scored in the red zone.
They avoided leaning on the bubble screens. They gave the ball to dynamic freshman running back Roy Finch. They played Finch and Murray at the same time.
They even unveiled the Wildcat.
â€œWhen you don't win, criticism, that's going to come,â€ coach Bob Stoops said. â€œ(The offensive staff) had a good plan, but if we convert a few fourth downs a week ago, or we don't drop the football or we have the bombs completed that we had, no one is talking about it.â€
There was nothing to criticize about Saturday's performance, from the opening play on.
And that first drive underscored how the Sooners spiced up the playbook.
After calling the play-action pass to Stills, Wilson came back with a variety of wrinkles, including an option pitch to Murray, two snaps to Murray out of the Wildcat, a draw to Murray, a middle screen to Ryan Broyles, then a pass in the flat to Murray, which led to a 12-yard touchdown.
"We're just mixing it up a little bit,â€ Jones said. â€œ We got some new stuff in that kind of showed out there.â€
OU kept the Red Raiders guessing.
The Sooners began their third possession by pounding away with three consecutive Murray runs. Then on the fourth play, OU got Stills isolated in single coverage and popped Tech with a play-action pass that went 59 yards for a touchdown â€” just the ninth time all year the Sooners scored from outside the red zone.
â€œWe took some deep shots on the field, trying to loosen the defense up a little bit,â€ Jones said. â€œIt was really exciting to see us do those things.â€
But despite the dazzling display, questions still loom.
Can OU's offense bottle up its Tech performance and finally do some of those same things on the road, where they'll be the rest of the season?
Can the Sooner offense go toe-to-toe with the offenses of Baylor and Oklahoma State and potentially Nebraska â€” the three highest scoring teams in-conference â€” to win another Big 12 crown?
â€œIt'll be interesting. We have to bottle this up, and take it down there. Big plays. Finishing drives. The whole gig,â€ Wilson said. â€œThis day and age, you're not going win a lot of 17-point games. We talk about not turning the ball over to beat yourself, but you got to score to win, too.
â€œYou got to score if you're going to be a champion.â€