Sooners usually do well on pay-per-view
Sold out stadiums are a prerequisite for pay-per-view football telecasts to be financially viable. That's not a problem at OU, which has a string of 68 sellouts.
"In OU's case, traditionally being sold out, they have done very well in that space,” said Jon Heidtke , senior vice president and general manager for Fox Sports Southwest and Fox Sports Oklahoma .
In past 10 years, OU has offered 10 pay-p...
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