"This is going to be good for the consumer and for Southwest, but it isn't any slam dunk," Boyd said. "Every market that Southwest will serve from Love has bazillions of seats already" from nearby Dallas-Fort Worth International Airport, a hub for American Airlines.
Ultra-low-cost Spirit Airlines flies between DFW Airport and 12 of the 15 markets that Southwest just announced. Boyd said that means Southwest won't stimulate the Dallas market with low fares.
Southwest said it will announce fares and schedules on the new routes in May.
Oct. 13: Southwest plans to begin nonstop service from Dallas to Chicago's Midway Airport, Baltimore, Denver, Las Vegas, Orlando, Fla.
Nov. 2: Dallas flights begin to New York's LaGuardia Airport, Washington's Reagan National Airport, Atlanta, Los Angeles, San Diego and Santa Ana, Calif., Fort Lauderdale and Tampa, Fla., Phoenix, Nashville, Tenn.