Berry Tramel, Sports columnist

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Contact Berry -- E-mail: btramel@opubco.com. Phone: (405) 475-3313.

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David Stanley Ford

Speak softly? Not Slingin' Sam Bradford
Heisman winner takes on greater role as vocal leader

Berry Tramel    Comments Comment on this article25
Published: September 2, 2009



NORMAN — A low-hanging cap partially hid Sam Bradford’s eyes, and a scruffy beard began to camouflage his face.

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But incognito is not Harry Heisman’s game plan for 2009.

When you’re the most popular player in the history of the state’s most popular franchise, speaking softly is not an option, no matter how big a stick you carry.

Following Teddy Roosevelt took Bradford far. But it will take him no farther. And truth is, the Oklahoma quarterback has been speaking up since the middle of last season.

"From mid-season on, he really took the reins and became a very vocal leader,” OU quarterback coach Josh Heupel said. "That role has continued to expand.”

That’s not Bradford’s natural personality. Slingin’ Sam is quiet, reserved, low-key.

But that’s not the role required of a Heisman Trophy-winning veteran of a team with its sights set on all the marbles.

"My role as a leader has definitely increased,” Bradford said. "I’ve kind of grown into it. The more experience I get, the more confidence I feel.”

So Bradford is talking more. Encouraging. Cajoling. Reprimanding. Which is what you would expect from a three-year starter who knows the offense well and his teammates better.

"He’s doing a better job with our young receivers,” Heupel said. "After a rep, ‘This is what I’m seeing. This is what you should be seeing.’ ”

Bradford’s words appear to be well-received. Truth is, wagon trains want their quartermaster to level with them.

"Guys want to hear what he’s thinking or what’s on his mind,” Bob Stoops said of Bradford.

This is a natural progression. Stoops’ best quarterbacks were Marlboro Men, guys who were quick on the trigger but slow to speak. Heupel was that way. Jason White, too.

But both developed into leaders and earned rampant respect from their squadrons.

We already know that Bradford is one smart cookie, book-wise. He seems to have that even more valuable component of common sense.

Just because you think quickly on the football field doesn’t mean you have to speak quickly.

"You have to know who you’re talking to,” Bradford said. "And timing dictates how you talk to different teammates.”

Leadership can be a load. For instance, leaders can have a bad day. They just can’t let everyone see how bad the day is.

Bradford says his demeanor matters.

"Sometimes I get frustrated if I’m not playing well,” Bradford said. Heupel has reminded him to "keep my body language positive. If I stay positive and keep everyone else going, we can all have a good day.”

The 2009 Sooners come out of their shell Saturday night against Brigham Young, and Bradford will adorn the spotlight.

Helmet will replace ballcap atop Harry Heisman’s head. The scruffy look will be gone; Bradford shaves on Fridays so his face is smooth for game day. His beard was busting out Tuesday because he forgot to shave last week.

When you’ve won the Heisman, there is no hiding, from foe or friend.

Berry Tramel: 405-760-8080; Berry Tramel can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including AM-640 and FM-98.1.

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David Stanley Ford





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Of course they aren't clever. About 90% are recycled from the first half of the 1900s. Berry, don't be a thief!
Corey, Gainesville - Sep 3, 2009 at 8:42 am
Please, please Berry, stop with the nicknames. They are neither fun, nor clever.
- Sep 2, 2009 at 3:10 pm
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Kid Nichol is gone because he wasn't worth a plug nichol.
Lloyd, Irving - Sep 2, 2009 at 3:04 pm
I think we should call him Sammy Snow Globes if anything.
Josh, Norman - Sep 2, 2009 at 1:57 pm
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I hate to pile on. But, maybe enough public outcry will get Tramel to stop with the nicknames. They're a terribly corny and obvious attempt to add some "personality" to your writing. Berry, please stop as it hasn't gotten any better over time (this has been going on for a couple years at least). It is simply cringe inducing and looks stupid.
Daniel, La Verne - Sep 2, 2009 at 1:45 pm
Sammy sounds gay....Dingle Berry stop trying to get public notice with you stupid nicknames for you man crush boy, Bradford.
Jason, Tulsa - Sep 2, 2009 at 1:24 pm
Wow... the most popular playerin the history of ou's program? I find that hard to believe. I think Berry is just pining away for some free tickets.
lance, not stillwater :( - Sep 2, 2009 at 12:57 pm
I am a nickname hater...because the nicknames are terrible.
Josh, Norman - Sep 2, 2009 at 10:47 am
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Who came up with "Sammy B"? That was super annoying.

Sam Bradford is one fine mofo though. Of course, I have always thought that. OMFG is it really only Wednesday?! I'm with you on that James.
Raven, Edmond's Ghetto (Guthrie) - Sep 2, 2009 at 10:42 am
Harry Heisman sounds like a porn name. Still not as bad as when he calls the Thunder the "Boomers"
H, Alhambra, CA - Sep 2, 2009 at 10:38 am
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Nichol transferred to original committment school Michigan State. Harry Heisman, more like Scruffy O'Brien.) just messing with nickname haters. What do you expect from a writer?
Sam is looking huge, he is going to shrug off would-be tacklers this year.
Barney, Mayberry - Sep 2, 2009 at 10:07 am
Just watched the video attached - wow, Sam now sounds like a man instead of a scared kid (not that I blame him for sounding like a scared kid in the past; I would have, too). This HAS to be a good thing for the Sooners.
Kelly, norman - Sep 2, 2009 at 9:44 am
I love to read Tramel, and I think he's the best in the state. But the nicknames HAVE to stop. C'mon, Berry, give it a rest!
Kelly, norman - Sep 2, 2009 at 9:41 am
Ah, Berry is a good guy. I haven't heard much about Landry "Jukin" Jones this pre-season...
Jeff, Tulsa - Sep 2, 2009 at 9:37 am
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Where is Kid Nichol?
Corey, Gainesville - Sep 2, 2009 at 9:19 am
I think Tramel is able to bestow the gheyest nicknames in the land. He just has a knack for it.
Josh, Norman - Sep 2, 2009 at 9:19 am
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Is it Saturday yet?
James, Norman - Sep 2, 2009 at 9:10 am
Is the leader of the wagon train called a quartermaster? Where did that come from?
tom, Lawton - Sep 2, 2009 at 8:53 am
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AHAHAHA Harry Heisman.. That's RIDICULOUS!!!!!!!
Stretch, Ada - Sep 2, 2009 at 8:22 am
I would hope that Sam Bradford keeps a long, safe distance between himself and that guy in Washington that someone mentioned. And I agree about those writer imposed nicknames. Sam or Bradford are the only two names we need to hear. But then, Tramel thinks that girl actually did a dunk!
Ray, St. Robert - Sep 2, 2009 at 8:16 am
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I agree with Mark, drop the the O-bama crap.
Steve, Ketchum - Sep 2, 2009 at 8:15 am
I'm pretty sure Berry Tramel has a huge crush on Sam Bradford. It sounds that way to me anyway, after reading this article.
Raven, Edmond's Ghetto (Guthrie) - Sep 2, 2009 at 8:02 am
Bradford is great.......but I almost cant wait for him to graduate so the stupid forced nicknames will end.......seriously? Harry Heisman?!?! WTF?!?!?!
justin, oklahoma city - Sep 2, 2009 at 7:48 am
Putting Obama and Bradford in the same sentence is a disservice to Bradford. Where did you come up with that crap?
Mark, lil - Sep 2, 2009 at 6:20 am
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obama/bradford 2012!! Perfect ticket baby!!
Chris, Edmond - Sep 2, 2009 at 12:57 am

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