OU works with Special Spectators, a Chicago-based nonprofit organization, in an annual event benefiting children battling illnesses.
The company's mission: "Create magical days for seriously ill children and their families at college sporting events across the United States.”
In Norman, Bob Stoops opens his doors once a year to such kids and their families.
They're picked up by limo, delivered to the game and granted behind-the-scenes access to the locker room and Stoops' office.
"It's hard to explain what a difference it makes to these kids,” said former Sooner Jacob Gutierrez. "We know how big Oklahoma football is. For the kids to be there on game day and to be able to sit in Coach Stoops' office, try on his rings and sit at his desk...
"Coach Stoops may have a big game coming up, and he takes time out to make those kids' day, their year.”