The NBA has been playing preseason games in London — and across Europe — for several years. But the only regular-season games were played two years ago at the O2 Arena, when the then-New Jersey Nets swept a two-game series against the Toronto Raptors.
British fans have embraced the NBA, selling out game after game at the O2 Arena, the same venue that hosted the Olympic basketball final last year. But with soccer firmly entrenched as the No. 1 sport in the country, Lee appealed to Africa.
"I want all my brothers and sisters in the continent of Africa to support the New York Knickerbockers," Lee said. "The New York Knickerbockers are Africa's team. I just said that. Orange and blue."