Sponsorship woes put Swan Racing future in doubt

Published on NewsOK Modified: April 17, 2014 at 1:50 pm •  Published: April 17, 2014
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Swan Racing is reviewing its ability to compete in NASCAR because of difficulty securing corporate sponsorship for the two-car operation.

Swan Racing owner Brandon Davis, the CEO of independent oil and gas company Swan Energy, bought the organization in late 2012. Cole Whitt drives the No. 26 Toyota Camry and Parker Kligerman drives the No. 30 Toyota Camry for Swan in the Sprint Cup series.

"The team has been unable to secure the kind of sponsorship required to effectively operate the team," Swan Racing said in a statement. "As a result, the team management is exploring every available option. We hope to be in position to provide a detailed update in the near future."

Davis had been transforming the organization he purchased in late 2012. A former start-and-park team, he set a goal of racing in every event. Then he pumped the organization with needed cash when he signed former NFL linebacker Bill Romanowski as an investor and rapper 50 Cent used his SMS Audio line to partner with the team.

But unable to keep funding the cars out of his own pocket, Davis may have to shut down the team. That leaves two rookies drivers with few options at this point of the season. Whitt (33rd in the standings) and Kligerman (38th) have struggled to produce any meaningful results on the track or finish races.

The Cup series is off this weekend, then heads to Richmond.

Davis came into NASCAR with every intention of building a competitive team. He rebranded the Inception Racing team he purchased in August 2012 and vowed to build a start-and-park foundation. Under the Inception brand, former driver David Stremme parked early in 20 of 28 races in 2012. Swan Racing was a one-car team last season, primarily with Stremme. The team had five top-20 finishes.

Davis added Kligerman and Whitt to the roster and expanded to two cars for the 2014 season. Expanding to two teams required doubling the team personnel, and a larger investment, which Davis did without steady sponsorship.

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