Share “Sports booming on Spanish stations”

by Mel Bracht Modified: January 23, 2009 at 4:38 am •  Published: January 23, 2009
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With the demise of Jox 930, sports radio is declining in Oklahoma City — at least on English-speaking stations. It’s a different story on Spanish radio stations.

→ESPN Deportes Radio, the Spanish version of ESPN Radio, recently made its debut on KINB-FM 105.3.

→Oklahoma City Thunder home games are airing on WKY-AM 930 and KINB-FM 105.3.

→A couple of University of Oklahoma football games have aired on KTUZ-FM 106.7.

The increased coverage is an attempt to meet the demand of Oklahoma City’s growing Hispanic population. According to the Pew Hispanic Center, the city’s Hispanic population has grown by 50 percent since 2000 and now makes up about one-eighth of the total population.

KINB is one of 30 affiliates of ESPN Deportes Radio, which reaches about 45 percent of the U.S. Hispanic population. Similar to ESPN Radio, programming includes talk shows and sporting events.

by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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