Oklahoman Published: May 15, 2009
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Thunder boosts Sports Animal
In its first season as the Thunder’s flagship radio station, WWLS-FM 98.1 and AM 640, showed a 27-percent increase in listeners 12 and older over the previous winter Arbitron ratings book. Citadel operations manager Chris Baker said ratings were up 70 percent from 6:30 to 10:30 weeknights when most of the Thunder games were played.

In the key 25 to 54 demographic group, the Sports Animal tied for fourth overall. The Morning Animals, which includes Mike Steely, Curtis Fitzpatrick, Lump and Pork, and the afternoon drive team, headed by Jim Traber and Al Eschbach, each finished second in their time period.

Short takes
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