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Spring Makeover Series: Out with the 'old' and in with the 'new'

Dear Sam Modified: April 5, 2013 at 12:18 pm •  Published: April 6, 2013

For the content of Brian’s résumé, we streamlined the presentation of his multiple positions with his last employer in order to create a much more aesthetically pleasing, focused, and succinct overview. By doing this, we eliminated the “list” look and feel and instead created the brevity needed to best engage readers. Boosting the effectiveness of Brian’s résumé are the items presented in his Key Achievements sections placed after each employer on his new résumé. In these sections, bullet points are presented that explore the results his actions generated, providing readers with an overview of the value Brian was able to contribute throughout his career.

Brian had also presented two potentially disqualifying factors on his original résumé: (1) his age and (2) his lack of a college education. To overcome these factors, we presented information only back to 1985 on his new résumé—appropriate for a senior manager who is expected to possess a certain amount of experience in order to qualify for the role—and omitted his Education section, entirely replacing it with a much more impressive Professional Development section.

Brian’s new résumé, through the new formatting and content approach, was just 2 pages in length with 1,100 words as opposed to his original résumé of 3 pages and 935 words, demonstrating the much more effective utilization of spacing, language, keywords, and prioritization.

Brian’s success… Brian emailed us to communicate how pleased he was with his new image, stating, “I could not have been happier with my experience and end product!”

View before and after résumés on