Sprinkles cupcakes have been served to audience members on Oprah’s show. They’ve also have been featured on “Dr. Phil,” “Today,” “Good Morning America” and Jimmy Kimmel Live!” Katie Holmes has gushed about the cupcakes. The tiny specialty bakery’s first outlet opened two years ago along Santa Monica Boulevard, near Rodeo Drive in Beverly Hills, Calif., the brainchild of Oklahoma City native Charles Nelson and his wife, Candace. Now, there’s a Sprinkles outlet in Dallas, and this weekend, the bakery will be honoring football fans from the University of Oklahoma and the University of Texas and the annual Red River rivalry by selling specially designed cupcakes and giving proceeds from those cupcake sales to children’s hospitals in Oklahoma City and Dallas. The signature spirit cupcakes Sprinkles has created — Big Red Velvet cupcakes for OU, with crimson (red velvet) cake, cream cheese frosting and Sprinkles’ signature monochrome red modern dot, and Longhorn Vanilla cupcakes with vanilla cake, vanilla buttercream icing and orange Longhorn symbol — will be available Friday and Saturday only, for $3.25 each. Proceeds from sales of the cupcakes will go to Children’s Medical Research Institute at the OU Health Sciences Center and Children’s Medical Center in Dallas. At 1 p.m. Friday, two sets of tickets for the OU-Texas game will be given away at the bakery, during a Sprinkles’ Most Spirited Fan Contest. A judge will select the most spirited fans (costumes, songs, face paint, etc.). One set of tickets will be awarded to an OU fan and one set to a Texas fan. The Dallas bakery is at 4020 Villanova Drive at the Plaza at Preston Center. Hours are 9 a.m. to 7 p.m. Friday and Saturday; the telephone number is (214) 369-0004. For more details about the bakery, cupcakes varieties available this weekend and to vote for the next Sprinkles bakery location (Oklahoma City is one of the options), go online to sprinklescupcakes.com. The bakery does not offer mail order. If Dallas isn’t on your travel itinery this weekend, check out the Sprinkles cupcake mixes at Williams-Sonoma in Penn Square Mall. The mixes are packaged in tube-shaped canisters, priced at $14; each mix makes 12 cupcakes. Each flavor comes with the signature sugar color dots to top the cupcakes, just like the bakery does. Choose from vanilla, pumpkin, red velvet, chocolate and lemon cake mixes.
Big Red Velvet and Longhorn Vanilla cupcakes will be sold for a good cause this weekend at Sprinkles Cupcakes bakery in Dallas during OU-Texas weekend. Photo provided.