Sprinkles cupcakes have been served to audience members on Oprah’s show. They’ve also have been featured on “Dr. Phil,” “Today,” “Good Morning America” and Jimmy Kimmel Live!” Katie Holmes has gushed about the cupcakes.
The tiny specialty bakery’s first outlet opened two years ago along Santa Monica Boulevard, near Rodeo Drive in Beverly Hills, Calif., the brainchild of Oklahoma City native Charles Nelson and his wife, Candace. Now, there’s a Sprinkles outlet in Dallas, and this weekend, the bakery will be honoring football fans from the University of Oklahoma and the University of Texas and the annual Red River rivalry by selling specially designed cupcakes and giving proceeds from those cupcake sales to children’s hospitals in Oklahoma City and Dallas.
The signature spirit cupcakes Sprinkles has created — Big Red Velvet cupcakes for OU, with crimson (red velvet) cake, cream cheese frosting and Sprinkles’ signature monochrome red modern dot, and Longhorn Vanilla cupcakes with vanilla cake, vanilla buttercream icing and orange Longhorn symbol — will be available Friday and Saturday only, for $3.25 each. Proceeds from sales of the cupcakes will go to Children’s Medical Research Institute at the OU Health Sciences Center and Children’s Medical Center in Dallas.
At 1 p.m. Friday, two sets of tickets for the OU-Texas game will be given away at the bakery, during a Sprinkles’ Most Spirited Fan Contest.