The annual St. Patrick’s Day parade in Bricktown, a tradition since the district’s earliest days as an entertainment destination, is being saved from extinction and rebooted by Bob Funk Jr. and Prodigal LLC.
The company, which owns the Oklahoma City Barons, is expanding into event promotion and also might resurrect the Halloween celebration “Ghouls Gone Wild,” which was ended last year by the Oklahoma Gazette.
Funk said he was already getting involved with reorganizing the Bricktown July 4 festival last year when he learned that the Bricktown Association was uncertain whether to continue with the St. Patrick’s Day festivities.
“They were reticent to continue with St. Patrick’s Day,” Funk said. “We’re working with Tracey Zeeck on different concepts to get started, something that can be new and different in this changing environment in downtown Oklahoma City. So instead of seeing St. Patrick’s Day go away, how can we do something different?”
Zeeck was already a veteran of having helped organize and promote the H&8th food truck market and the Premiere festival along Film Row. Part of the relaunch includes relocating the March 15 parade from Sheridan Avenue to Reno Avenue, and a new name: “O’City St. Patrick’s Day Fest & Parade.” The festival also will include music performances and a block party.
Funk, who also partnered with the Myriad Gardens to stage winter chalet pop-up shops as part of Downtown in December, said his intent is to build each event. His partners in the Bricktown festivals include Downtown Oklahoma City Inc. and the Bricktown Association.
O’City St. Patrick’s Day Fest & Parade Schedule
Saturday, March 15:
•10 a.m. The Bricktown St. Patrick's Day Block Party at Sheridan and Oklahoma Avenues begins (all ages, and admission is free)
•11 a.m. TapWerks Ale House opens for the St. Patrick's Day Festival (21 and older, and admission is free)
•11 a.m. Parade starts at Reno and Hudson Avenues, and travels down Reno Avenue to the Chickasaw Bricktown Ballpark
•4 p.m. Live music by Kylie Morgan at the Block Party
•6 p.m. Live music by 100 Bones at the Block Party
•8 p.m. Live music by Tyler Lee and the 333's at the Block Party
•10 p.m. Live music by NICNOS at the Block Party